Social Media Management
Social media plays an integral part in the business landscape.
With 3.2 billion people using social media around the world, and 11 new users every second, it’s safe to say the fad has turned into a global standard. Social media management tools and services can help you reach this huge audience and make running a social media campaign decidedly simpler.
Raise Awareness & Increase Customer Engagement.
Establish Your Business as a Trusted Expert
You want measurable results and consumers want instant gratification. Multi-channel social media marketing delivers both with powerful accuracy.
In the current economy, we are driven by connected consumers who are empowered by mobile. Impatient buyers do more research than ever before.
The ability of you to meet these needs is what will define your business growth. This can be achieved by strategic social media marketing.
What is Brand Strategy?
Brand strategy is a plan that encompasses specific, long-term goals that can be achieved with the evolution of a successful brand -- the combined components of your company's character that make it identifiable.
A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments.
First, let's clear up the biggest misconception about brand strategy: Your brand is not your product, your logo, your website, or your name.
In fact, your brand is much more than that -- it's the stuff that feels intangible. But it's that hard-to-pin-down feeling that separates powerhouse and mediocre brands from each other.
So to help you rein in what many marketers consider more of an art and less of a science, we've broken down seven essential components of a comprehensive brand strategy that will help keep your company around for ages.
Today, digital advertising expands beyond banner ads with basic targeting.
It’s now possible to zero in on prospects based on specific demographics, intent, their stage in the sales funnel, and engagement patterns.
These insights can then be used across display, search engine marketing (SEM) and search engine optimization (SEO), social media, native ads, pay-per-click,retargeting, affiliate, mobile marketing, and more.
Digital advertising has created a world in which you can—and must—develop a holistic plan to find and engage with your next customer, then keep in touch with them until they’re ready to buy.
In 2019, eMarketer projects that U.S. advertisers will spend 54.2% of their ad budgets on digital ads, and by 2023 that figure will reach 66.8%.
That’s a lot of competition, so you need to know how to make your media spend count.
Working with our team of experts who know what it takes to drive more customers in your industry will help you multiply your customers and reach your goals.
Website and Logo Design
We'll bring your vision to life, with a creative website that's unique to your brand strategy.
Services includes website design conception & development, image selection, social media enhancement and SEO (search engine optimization).
We also offer post-design services to manage your website and execute updates as your business expands.
CUSTOM LOGO DESIGN
A logo is more than just an image, its a graphic representation of your brand.
Your logo is what sets your company apart from the rest and should help identify your brand.
Synchronous will design your business a professional 100% ORIGINAL logo.
Videography and Photography
When it comes to delivering your message to your audience, we have the creative talent and in-house production resources to exceed your expectations and make a lasting impact with consumers.
Synchronous handles it all under one roof.
Whether your goal is a national commercial, diverse social media content, or just a local company promo reel, we give premium attention to all budgets and project sizes.
• Company Promotional Videos
• Social Videos
• Motion Graphics
• Product Photography
• Action Photography
• Architecture/Landscape Photography
Drone Video and Photography
Better Drone Photography
Get crisp and clear aerial photos of products, services, or properties and places.
Our team of professional photographers and drone pilots will provide you with stunning high-resolution images suitable for both print and digital media.
Simply tell us your business or other objective and we will work with you to meet your goals.
By marketing your business with compelling and truly unique content, you can significantly improve your ability to attract and retain customer attention.
Get stunning videos in up to 4K UHD to promote your properties, products, or services.
Provide your customers with a truly engaging experience with a customized marketing video.
SEARCH ENGINE OPTIMAZATION - LOCAL SEO
What is Local SEO Marketing?
Local SEO (Local Search Engine Optimization), sometimes referred to as local search engine marketing, is an incredibly effective way to market your local business online, as it helps businesses promote their products and services to local customers at the exact time they’re looking for them online.
This is achieved through a variety of methods, some of which differ greatly from what’s practiced in standard SEO, and some of which are far easier to manage using local SEO tools and can require specific local SEO services.
At Synchronous, we will help you achieve the highest local search rankings by handling your reputation management. We will do this by efficiently managing the following areas:
Name, Address and Phone Number (NAP):
Arguably the most important factor in local SEO is accurately giving search engines and local listings your correct NAP.
According to Moz, the number 1 negative local ranking factor is a listing with a false business location.
The third biggest negative ranking factor is a mismatched NAP.
Consistency is the biggest factor when it comes to NAP. At Synchronous, we focus on ensuring your NAP is correct and consistent throughout your website and everywhere else your business appears (local listings, social media accounts, review websites).
Google will not be able to properly index your website if your NAP is inconsistent across your businesses different listings.
Local Business Listings: The creation of local business listings is of the upmost importance when it comes to local SEO. Local business listings are online profiles that contain your NAP and other details about your business. There are thousands of listings and directories that local businesses can create their own business profile on.
The most popular ones are Google, Yelp, Bing Places, Yellow pages, etc.
Each local listing created increases the chances of your business being found by not only customers, but other search engines as well. The more listings and directories your business is in, the more visible you are to search engines, and the more search engines trust the accuracy of your business data.
Local Reviews: The bottom line is local reviews, not just Google reviews, have a direct effect on your local search rankings. Reviews are for not only customers, but Google as well.
Google consistently promotes local results that have higher reviews then its competitors.
If Google sees you have phenomenal reviews they will promote your local search ranking even higher.
If you have bad reviews, Google will demote your business.
That is why at Sychronous, we focus on handling your reputation management and bringing in as many positive reviews from as many high authority sites as we can, while simultaneously weeding out the negative ones.
Local Link Building & Citations: Link building is incredibly important and often overlooked.
Local SEO relies heavily on links from other local websites that are relevant to your company. Which is why local directories and listings are extremely useful for link & citation building.
The more links and citations you have, the higher your local rankings will be. At Synchronous we focus on bringing in a wide variety of links and citations by creating profiles on other directories.
Creating 100% complete profiles on top directory websites is extremely tedious but also extremely important for your localized rankings.