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  • Synchronous

Declining Reach on Instagram: We predict that Parent Company Facebook will continue to turn the network into a pay-to-play environment by slowly, and painfully, decreasing organic reach.

What you can do: Set aside ad dollars and also manage expectations. Use best practices including location tags, hashtags, and Stories to reach a larger audience.

Tik-Tok Knock-Offs: Instagram is famous for “borrowing” features from other networks. As Tik-Tok continues to gain momentum, we think Instagram and Facebook will look for ways to take what’s popular on the network and make it their own.

What you can do: Spend time on Tik-Tok now. Get to know the platform and start to think about how your brand can play in the space.

Micro-Influencers = Major Reach: We’ve seen a backlash of larger accounts that are more about looking “perfect” and less about being relata

ble. We think local experts (a.k.a. Micro-influencers) are the best way to reach real customers.

What you can do: See who’s leading the conversation on social in your key markets or industry, and start to build a relationship. That’s what we did a year ago when we launched our podcast “Eat. Drink. Social.” If you’re interested in food and beverage get to know some of these influencers through our interviews.

Cheap Video: It’s been said that social video generates 12 times more shares than text and images combined, so in theory, we should all use video, but the price tag is often a roadblock. We predict more apps and more tools will come out to help make social video attainable to all. We also think traditional video shops will rethink their offerings to make social video a reality, just like photographers have done.

What you can do: Play around with apps like Pixaloop and experiment with Facebook and IG Live. Also, use the slideshow function on Facebook to string together photos so you can download the end video for use on other networks.

Stories overtake Feed Posts: We think Stories will continue to grow as Instagram has seen success and Facebook puts them front and center.

What you can do: Develop an Instagram Story strategy and leverage the Highlights on your page where you can save stories. The Highlights will give people a chance to get a taste of what they can expect, and may just reel them into following you.

What trends in social do you expect to see? Tell us in the comments below and be sure to follow our ongoing insights on Facebook, Instagram, and Twitter.

  • Synchronous

5 Data-Backed Social Media Trends for 2019

Even if you're constantly active on social media, or consistently engaged in social media marketing, it can be difficult to stay on top of the latest trends and usage shifts - which you really need to know in order to align your strategy accordingly.

Being aware of user habits, and broader marketing shifts, can help you develop a more effective, responsive social media marketing approach, and ensure that you derive the best value from your investment of time and ad spend.

Staying up with the latest news on sites like Social Media Today is key, but for those looking to catch up, this infographic from Awario provides an overview of the most recent social media marketing trends and shifts for 2019.

The list is broken down into five crucial categories:

Social selling

Social listening

Influencer marketing

Ephemeral content

Social advertising

Check out the infographic

for more details.

  • Synchronous

Updated: Aug 26, 2019

Six Ways to Spot Fake News

Separating fact from fiction accurately can seem daunting. But getting to the truth is always worth the effort – even if it's not what you want to hear! Use these six steps to weed out the truth from the lies:

1. Develop a Critical Mindset

One of the main reasons fake news is such a big issue is that it is often believable, which means it's easy to get caught out. Many fake news stories are also written to create "shock" value.

This means it's essential that you keep your emotional response to such stories in check. Instead, approach what you see and hear rationally and critically .

Ask yourself, "Why has this story been written? Is it to persuade me of a certain viewpoint? Is it selling me a particular product? Or is it trying to get me to click through to another website?"

2. Check the Source

If you come across a story from a source that you've never heard of before, do some digging! Find out a bit more about the publisher – is it a professional and well-known news agency or is it someone's personal blog?

Check the URL of the page, too. (A URL, or Uniform Resource Locator, is a web address that helps browsers to find a site on the internet.) Strange-sounding URLs that end in extensions like ".infonet" and ".offer," rather than ".com" or "," or that contain spelling errors, may mean that the source is suspect.

If the information is something that you've been told by another person, consider his reputation and professional experience. Is he known for his expertise on the matter? Or does he tend to exaggerate the truth?


Trusted online sources like Snopes can help you to verify stories that sound too good to be true.

3. See Who Else Is Reporting the Story

Check whether the story has been picked up by other well-known news publishers. Stories from organizations like Reuters, CNN and the BBC, will have been checked and verified beforehand. If the information you have isn't from a well-known source like these, there's a chance that it could be fake.

However, you need to be careful even here. People who spread fake news and "alternative facts" sometimes create web pages, newspaper mockups, or "doctored" images that look official, but aren't.

So, if you see a suspicious post that looks like it's from CNN, for example, check CNN's homepage to verify that it's really there.

4. Examine the Evidence

A credible news story will include plenty of facts – quotes from experts, survey data and official statistics, for example. If these are missing or the source is an unknown expert or a "friend," question it!

Does the evidence prove that something definitely happened? Or, have the facts been "twisted" to back up a particular viewpoint?

5. Look for Fake Images

Modern editing software has made it easy for people to create fake images that look professional and real. In fact, research shows that only half of us can tell when images are fake.

However, there are some warning signs you can look out for. Strange shadows on the image, for example, or jagged edges around a figure. If you still have doubts, you can use tools such as Google Reverse Image Search to check whether the image has been altered or used in the wrong context.

6. Check That It "Sounds Right"

Finally, use your common sense! If a story sounds unbelievable, it probably is. Bear in mind that fake news is designed to "feed" your biases or fears. And, remember, just because a story sounds "right" and true, doesn't mean that it is.

For example, it's unlikely that your favorite designer brand is giving away a million free dresses to people who turn up to its stores. Equally, just because your colleague believes that two married co-workers are having an affair, doesn't mean it's true.


Some stories that you'll encounter will sound "wrong," but won't necessarily be fake news. They could be intentional satire, for example, or something that comes from a humorous website, like The Onion or The Daily Mash, for example.

#socialmedia #fakenews #online #synchronousnewyork

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