#1 Have an online presence
Developing a social media marketing strategy and staying active on social networks is a big part of success. It will allow you to reach out to a larger audience; more outreach equals more brand awareness. It gives you the opportunity to engage with your customers and build a connection with them beyond your product.
Having a website will increase your chances of being found by people searching online for a nearby restaurant. Providing them an online menu will filter those who would come to your restaurant and leave if your menu didn’t have what they were looking for or the prices were too high.
The biggest platforms for social media marketing are Instagram and Facebook. However, don’t disregard the marketing potential of TikTok, YouTube, and Twitter. Start by focusing all your effort on one or two platforms and as your business grows over time, you can include more social media channels.
#2 Take advantage of #foodstagram
Instagram is the perfect platform to share food content. Photos of food attracts consumers online and will allow you to share and connect online.
Post high quality pictures of your menu, daily specials, take-out, and delivery specials.
Give diners a sneak peek behind the scenes and introduce your owners, managers, and staff—people connect easier to a brand that has a friendly face.
Incorporate videos within content as they drive engagement.
Stay at the top of mind (and top of the feed) by updating your story with fresh dishes and pictures of your business.
Create a personal #hashtag for your restaurant and encourage your diners to post their own pictures and tag you.
Take it to a local level and create specific hashtags for your city.
#3 Encourage user generated content
User generated content is created by your customers and is all about getting people involved with creating your content. People trust each other more than they trust brands and in some cases, your customers can promote your brand better than you yourself can.
To do this:
Organize contests and challenges.
This could be posting a picture of your meal with your branded hashtag or perform a viral dance in front of your business.
Make it fun and simple.
Offers rewards for winners.
This gives you the opportunity to build a strong connection with your audience and can lead your existing customers into brand ambassadors.
#4 Use mobile apps to boost conversions
Most searches for restaurants take place on mobile devices, which is why there is a huge demand for food apps. If you are not utilizing the power of mobile apps, you’re missing out on consumers looking for food on the go.
Having a mobile app will make it easier to:
Look at the menu.
Book a reservation.
Order online for pickup or delivery.
Bonus: Start a points programs for app users to get a free appetizer, drink, or % off their food.
The pandemic has completely changed the way the restaurant business operates. Customers are turning towards food apps to order online and contactless delivery because it is more convenient. Research shows that 79% of Millennials are interested in ordering takeout via a website or app. This trend isn’t going to go away post-pandemic
#5 Add your restaurant to online business listings
The best way to get noticed by potential customers is having your restaurant listed on popular business directories such as Google My Business. Most people decide where they want to eat by a quick Google search.
Adding your restaurant is free to use, but make sure to optimize your businesses information to increase your restaurant’s chances of appearing on Google Local Finder and Google Maps. Include your restaurant name, location, category, contact information and website URL so that people can easily find your restaurant.
Being listed as a local business will increase your restaurant visibility and help you attract more loyal customers.